Business Inside
Saturday, October 31, 2015
Why Nike, Under Armour and Adidas Are Paying Big Bucks For College Apparel Rights
Why pay for tv advertising when you can get your logo attached to athletes for hours for infinity?
grabbed from http://www.forbes.com/sites/mikeozanian/2015/10/31/why-nike-under-armour-and-adidas-are-paying-big-bucks-for-college-apparel-rights/
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